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It’s no secret that Amazon represents a massive opportunity for brands, both in the UK and internationally to build online sales. Amazon commands a ready-made audience of trusting online shoppers, first-class customer service and a fine-tuned user experience to boot.  For many, the journey starts with Amazon Seller Central. But for established brands, there’s a better, and more exclusive option which can take your brand to a whole new dimension: Amazon Vendor Central.  What is Amazon Vendor Central? Amazon Vendor Central is

Arthia’s Amazon consultants do far more than just optimising your product listings. We regularly consult with Sellers and Vendors on proven strategies to make all aspects of their Amazon operations more profitable. Below, we’ve outlined just a few ways in which Vendors can improve their margins. Promote Your High-Margin Products Ahead of Fast-Moving Low-Margin Products It might sound counterintuitive, but slowing the growth of your fast-moving, low-margin products by focusing your Amazon PPC advertising and

Amazon is a complex platform with many fine-tuneable elements. Your success selling products through the online retail giant (either as a Vendor or Seller) will be primarily determined by how effectively and how frequently you manage each of these elements.  Below, we have shared an overview of the four areas that should form the foundations of your amazon marketing strategy, and included some tips on how to best approach each one to ensure success. 1.

If you are selling on Amazon – either as a Vendor, or a Seller, it is key to understand what can drive Amazon’s ranking algorithm in your favour, after all over 60% of online consumers begin their search via Amazon. This post will show you how to undertake different keyword research methods, in order to create an effective keyword strategy to optimise your Amazon listings. Why Keywords? It is important, in the first instance, to