Knowledge Hub

It’s no secret that Amazon represents a massive opportunity for brands, both in the UK and internationally to build online sales. Amazon commands a ready-made audience of trusting online shoppers, first-class customer service and a fine-tuned user experience to boot.  For many, the journey starts with Amazon Seller Central. But for established brands, there’s a better, and more exclusive option which can take your brand to a whole new dimension: Amazon Vendor Central.  What is Amazon Vendor Central? Amazon Vendor Central is

If you are selling on Amazon – either as a Vendor, or a Seller, it is key to understand what can drive Amazon’s ranking algorithm in your favour, after all over 60% of online consumers begin their search via Amazon. This post will show you how to undertake different keyword research methods, in order to create an effective keyword strategy to optimise your Amazon listings. Why Keywords? It is important, in the first instance, to

In a world where nearly 10% of all online retail sales across Europe go through Amazon, reviews are crucial and have a huge influence on whether your company can successfully attract online customers or not. Consumers browsing through many listings see seller reviews as an indication of trustworthiness. Therefore, not only do reviews have an impact on conversions (the customer’s decision to buy) but are also used by Amazon to rank products accordingly and assess eligibility

As an Amazon Seller, ensuring your products listings are selling consistently can be a major worry, especially if you’re relatively new to the platform. After all, Amazon was responsible for some 10% of all online retail sales in Europe last year, and this trend isn’t slowing down. Given this, the need to optimise your product listings beyond the level at which your competitors are has never been more essential. Top rankings in Amazon, means top