As marketplaces become more crowded and competition becomes more fierce, it may become necessary to drive sales using Amazon’s paid advertising models, both Pay-Per-Click (PPC) and display through Demand-side Platform (DSP). We set up and manage Amazon PPC and DSP campaigns for your products to drive your rate of sale and improve your organic rankings KPIs and transparent reporting.
The Amazon PPC advertising platform includes options for:
We can create from scratch or audit and optimise existing campaigns, turning them into a highly targeted, profitable channel that will also help improve organic list rankings and drive organic growth. For sellers, this is inclusive of all Amazon-owned websites. For vendors, you can also have access to a wide range of third-party sites too.
In addition to Amazon PPC services, we offer DSP campaign creation, management and optimisation.
Demand-side Platform (DSP) is a highly effective way in which businesses can benefit from Amazon’s vast online reach, without the obligation to sell via their platform. In essence, the DSP allows you to advertise using both display and video on Amazon-owned platforms (including IMDb, and Fire TV) whilst directing the resultant traffic back to your own landing pages, on your own websites.
In addition to these benefits, DSP also has a number of targeting options beyond the average Cost-Per-Click model. These include demographic, lifestyle and purchase history options to ensure that your ads are targeting those most likely to convert, based on a wealth of big data that Amazon have collected over many years. Purchasing data is almost completely unique to Amazon on an individual level, making it probably the most powerful platform for e-commerce advertisers. At Arthia, we understand what makes customers tick too and can translate that knowledge to build targeting plans and advertising campaigns that convert.
Amazon also have options for impression-based advertising (Cost-Per-Thousand or CPM), as well as Real-Time Bidding (RTB) which lets you, as an advertiser, bid on unique impressions in real-time. Furthermore, Amazon also enables advertisers to buy inventory in specified quantities directly from publishers. We can negotiate, set up and run the above, also advising on what the best fit is for you in support of your business objectives.
We are fully certified in Amazon Sponsored Advertising, Planning and Strategy and the DSP. We are ready to discuss your goals and ambitions for your advertising campaigns.
One of our team will be in touch with you soon to discuss your requirements.