Those that use Amazon FBA service will know that this option involves your inventory being stored in Amazon’s fulfilment centres. This presents a huge issue to some brands though, namely those whose inventory is made up of expiry-dated products. What is classed as an expiry-dated product in the eyes of Amazon? When we say expiry-dated… Continue reading Guidlines to sale expiry-dated products as an FBA user
Amazon can be a tricky beast for businesses to flourish on due to Amazon policies and the level of competition on the marketplace. This is why there are specialist Amazon consultant agencies like Arthia that support brands looking to succeed. But, how can you make sure the agency you pick is right for you? We… Continue reading Hiring an Amazon consultancy agency: What to ask and what to know
Prime Day is a highly advertised and anticipated event each year, like Amazon’s own personal Black Friday. Each year it sees virtual hordes of shoppers trying to nab the best deals on the marketplace, presenting a fantastic opportunity for sellers to reach new audiences. However, sellers shouldn’t put all of their eggs in this one… Continue reading How sellers can continue to benefit from Prime Day once its over
Amazon friendly product titles, just like meta-title optimisation for Google, can also be optimised to gain better visibility in the search results pages. When a consumer searches for a general product term such as “shampoo for dry hair” Amazon wants to show the most relevant products to the consumer, to increase the chances of them… Continue reading How to create an Amazon friendly product title which will help your products sell
Creating duplicate listings on Amazon, where a duplicate ASIN (Amazon Standard Identification Number) is used, is a violation of Amazon’s listing policies. But, what are they and why would anyone want to create one? Basically, duplicate listings on Amazon are when sellers create a new ASIN for themselves for an already featured Amazon product and… Continue reading How to deal with duplicate listings on Amazon as a seller
Mobile-first approach has increased in importance across the whole of the online space over the past few years, Amazon marketplace included. Google even switched to Mobile-first indexing, which means Google predominantly uses the mobile version of the content for indexing and ranking, highlighting the importance of optimising for mobile users on Amazon too. Studies have… Continue reading How to optimise your Amazon listings for mobile-first
Amazon is the biggest online marketplace in the world and with it comes the ability to offer amazing things to their shoppers, including Prime delivery. Amazon Prime delivery offers consumers the chance to receive their products the next day, or in some cases, on the same day. But only on products that display the Prime… Continue reading How to get the Prime Badge as a brand on Amazon
Failing to plan is planning to fail, this is why having a comprehensive Amazon strategy in place is the key to success on the platform. Below we go through the main components which should be the focus of your strategy. 1. Be proactive with account management Amazon is a relatively complicated platform which cannot be… Continue reading 4 expert tips on how to build an effective Amazon strategy
Selling on Amazon is competitive, sure, Amazon is the world’s largest online marketplace by a considerable distance, and it’s still growing, but that doesn’t mean you need to drop your prices in order to increase your sales. Here we will discuss ways that you can sell more on Amazon without resorting to depleting your margins… Continue reading 4 ways to increase Amazon sales without decreasing prices
Established sellers on Amazon will know that the Amazon buy-box is a very precious commodity that only one seller of a product can “own” at any one time. The winning seller given the buy-box is the one which the Amazon algorithm believes to be the best offer to the consumer, the algorithm will take into account the… Continue reading The steps to take if you lose the Amazon buy-box
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