Amazon Categories
Arthia is an Amazon specialist agency, based in London and serving a wide range of business in North America and the US, looking to optimize their presence on the world’s largest online marketplace; Amazon and generate more sales.
We’re here to help you take your brand to the next level through optimisation of your brands amazon account, visibility within product searches and advertising capabilities.
Amazon CPG Categories - Amplify Your Amazon Listings Visibility and Boost Your Sales
Are you searching for an Amazon consultancy, dedicated to helping vendors and sellers within homewares, health, beauty and clothing categories?
Stand out within the Amazon CPG categories with a strategy from Arthia. Maximise your product visibility and drive significant sales on the Amazon marketplace. With our expertise and comprehensive strategies, we empower you to stand out from the competition and achieve remarkable success in your niche.
Experience the Arthia Advantage
By partnering with Arthia, you gain a competitive edge in the competitive CPG categories on Amazon; homewares, kitchen and lighting, health and beauty, clothing, shoes and bags.
Our comprehensive Amazon optimization solutions are designed to amplify your visibility, attract a highly targeted audience, and increase your sales and profitability.
Are you ready to achieve success within the most competitive product categories on the Amazon marketplace?
Understanding Amazon CPG Categories
As an Amazon seller, understanding the popularity of certain categories is crucial for maximising your sales potential. The Home, Kitchen & Lighting, Health & Beauty, Clothing, Shoes & Bags categories on Amazon have consistently been among the most popular choices for shoppers. Here’s why:
Homewares Category
The Home category encompasses a wide range of products, including furniture, décor, appliances, and more. Amazon shoppers often turn to the platform to find convenient and cost-effective solutions for improving their living spaces. The increasing popularity of home improvement and DIY projects has further fueled the demand for home-related products on Amazon.
Kitchen & Lighting Category
The Kitchen & Lighting category is highly popular due to the essential role these products play in daily life. From kitchen gadgets and cookware to lighting fixtures and bulbs, shoppers are always looking for innovative and practical solutions to enhance their culinary experiences and illuminate their homes. The convenience, variety, and competitive pricing offered by Amazon make it an ideal destination for kitchen and lighting needs.
Health & Beauty Category
Health and beauty products have witnessed a significant surge in demand on Amazon. Shoppers seek a wide range of items such as skincare, haircare, personal care, vitamins, and supplements. The convenience of doorstep delivery, access to a vast selection of brands, and the ability to compare prices and read customer reviews make Amazon an attractive platform for health and beauty shoppers.
Clothing, Shoes & Bags Category
The Clothing, Shoes & Bags category has experienced rapid growth on Amazon, driven by factors such as convenience, extensive product variety, competitive pricing, and the ability to shop from well-known brands. With the rise of online fashion retail, shoppers now turn to Amazon for their clothing, shoes, and accessories needs, enjoying the benefits of easy returns and a seamless shopping experience.
Are you ready to stand out within your Amazon category?
How do we enhance your Amazon category visibility?
Advanced Keyword Research
Keywords play a pivotal role in increasing your visibility within product categories on Amazon. Our expert team conducts thorough keyword research into the relevant categories for your product. We then identify high-traffic, relevant keywords that resonate with your target audience. By strategically incorporating these keywords into your listings, we ensure that your products appear in front of the right customers at the right time, and are able to effectively compete in the right categories.
Optimised Product Listings
Crafting compelling and optimised product listings is essential for amplifying your visibility within product categories. We focus on how we can create better Amazon category optimization in order to attract customers and drive sales.
We don’t just create engaging, keyword-rich content that captivates shoppers, effectively communicates your product's features and benefits, and convinces them to make a purchase. We give Amazon algorithms the right information to align your product with the most relevant category, dramatically increasing the probability of generating sales.
Our focus on persuasive copy, captivating images, and enticing bullet points ensures that your listings outshine the competition, whatever your category.
Brand Enhancement and Storefront Design
A strong brand presence is crucial for success on Amazon. The storefronts chosen to appear on page one for their category are carefully crafted to offer excellent customer experience, optimum accessibility and a content rich experience journey.
We understand the importance of enhancing your brand to stand out against your competitors.
We work closely with you to develop a cohesive brand strategy, create compelling brand content, and design captivating storefronts that highlight your unique value proposition. By establishing a consistent and memorable brand identity, we help you build customer loyalty and stand out in the crowded marketplace.
Review Management
Customer reviews and ratings significantly impact your reputation and sales; key trust signals when it comes to competing in your Amazon category.
Our team employs effective review management strategies, including obtaining positive reviews, addressing negative feedback, and maintaining a stellar reputation for your products. By proactively managing reviews, we ensure that your brand maintains its credibility and trustworthiness among customers, further enhancing your favorability within your category.
Your Amazon Consultants
Proven Track Record
We have helped numerous Amazon vendors and sellers achieve remarkable results. Our track record speaks for itself, with countless success stories showcasing how we have propelled businesses to new heights of visibility, sales, and profitability.
Specialised Category Knowledge
Our team consists of seasoned professionals with extensive experience in the Home, Kitchen & Lighting, Health & Beauty, Clothing, Shoes & Bags categories on Amazon. We understand the unique challenges and opportunities within these niches, allowing us to provide tailored solutions that address your specific needs.
Comprehensive Strategy
We take a holistic approach to Amazon consultancy, combining cutting-edge techniques, data-driven insights, and industry best practices. From optimising your product listings and implementing targeted advertising campaigns to enhancing your brand presence and managing customer feedback, we leave no stone unturned to amplify your visibility and drive conversions.
Amazon Advertising Excellence
With our expertise in Amazon Advertising, we help you leverage sponsored product ads, display ads, and other advertising formats to boost your visibility, increase brand exposure, and drive sales. Our team meticulously plans and manages your advertising campaigns, optimising them for maximum return on investment (ROI) and helping you make informed decisions based on data insights.
Experience in growing brands with over $100m of sales
Our blogs
Enhancing Your Amazon Reputation: Building High-Quality Reviews the Right Way
As an Amazon seller, building a strong reputation is essential for success. Positive reviews not only boost your credibility but also attract more customers to your products. However, it’s important to understand the risks associated with unscrupulous practices like brushing scams and the significance of obtaining high-quality reviews through ethical…
5 expert tips on how to optimise your Amazon listings
Just like Google, Amazon is like a search engine of its own, meaning that optimisation needs to be at the top of your to-do list when it comes to your product listings. The difference between Amazon and Google, though is that bigger brands tend to do better on Google due…
5 reasons to avoid duplicate listings on Amazon
Brands may become flippant about there being duplicate listings of their products on Amazon, as long as the sales are coming in what is the harm? What these brands fail to realise the detrimental long-term effect these duplicate listings could be having on a brand unless dealt with quickly. Here…
Take the first step toward boosting your Amazon visibility
Contact us today for a consultation, and let our experts tailor a strategy specifically for your business. Together, we can transform your Amazon presence and maximise your growth in the CPG categories.
Explore Our Knowledge Hub
We’ve created a range of resources for everyone to use, in order to give everyone access to top tips for supercharging your Amazon seller account. From product listings and titles to how duplicate listings can affect your account, learn with Arthia today.