London Amazon Agency

Arthia is an Amazon specialist agency, based in London and serving a wide range of business in North America and the US, looking to optimize their presence on the world’s largest online marketplace; Amazon and generate more sales.

We’re here to help you take your brand to the next level through optimisation of your brands amazon account, visibility within product searches and advertising capabilities.

Why Sell To UK Shoppers On Amazon?

Selling on Amazon UK couldn’t be simpler, with the support of your own full-service Amazon agency. If you’re sitting on the fence, here are some key considerations:

Large shopper base

Amazon is the largest online retailer in the world, and the UK is one of its biggest markets, achieving $30bn in 2022. By selling on Amazon, you can access a large shopper base that is actively looking for products to buy.

Trusted brand

Trusted brand

Amazon is a trusted brand with a strong reputation for quality and shopper service. This makes it easier for shoppers to trust and buy from sellers on the platform, which can help increase your sales.

Prime membership

Prime membership

Amazon Prime is a popular subscription service that offers free and fast shipping, as well as other benefits like exclusive deals and access to streaming services. By selling on Amazon, you can tap into this shopper base and offer fast and free shipping options.

Easy to use website

Easy to use website

Amazon's website is user-friendly and easy to navigate, making it easy for shoppers to find and buy products. This can help increase your sales and improve your shopper satisfaction.

International reach

International reach

By selling on Amazon UK, you can also access shoppers in other countries who use the Amazon platform, which can help expand your business and increase your sales.

Why Choose Arthia as Your Full Service Amazon Agency?

We are a leading Amazon management and marketing agency based in London, specialising in helping businesses grow their sales on the world’s largest e-Commerce platform. Our team of experts has years of experience in Amazon management, SEO, PPC, and advertising, content creation and we are dedicated to helping businesses grow and achieve their goals.

Who Are Arthia?

We are a team of experienced Amazon consultants, who understand the challenges that come with selling on the Amazon platform. From navigating the complex marketplace to optimising product listings and maximising visibility, we offer a range of services designed to help businesses succeed on Amazon. Explore our services, from account management and optimization to advertising and promotional strategies.

Why Do Amazon Sellers Trust Arthia?

Our team of Amazon experts has a proven track record of success, with a deep understanding of Amazon’s algorithms, search ranking factors, and product listing optimization. We can help you increase your visibility on Amazon, improve your search rankings, and drive more sales with our comprehensive SEO and PPC services.

Whether you’re a new seller or an established business, we can help you achieve your goals on Amazon. We offer a range of services designed to meet the needs of businesses of all sizes, from account setup and management to advertising and promotional strategies.

Amazon Advertising Services

Our Amazon advertising services are designed to help you reach your target audience and drive more sales. We specialise in Sponsored Products, Sponsored Brands, and Amazon DSP advertising, and we can help you create effective advertising campaigns that will reach the right people at the right time.

Increased visibility

Making it easier for potential shoppers to find you on Amazon.

Targeted reach

Amazon's advertising tools allow you to target specific audiences based on their demographics and interests, helping ensure relevancy.

Improved conversion rates

Targeting the right audience with the right message, increasing the likelihood of engagement and purchase.

Cost-effective advertising

Amazon's advertising tools enable sellers to set a budget and pay only when someone clicks the ad.

Competitive advantage

Gain a competitive advantage over other sellers who may not be using these tools and stand out in a crowded marketplace.

Amazon Data & Analytics

At Arthia, we understand the importance of data and analytics in making informed decisions. That’s why we offer comprehensive analytics and reporting services that allow you to track your progress, monitor your performance, and make data-driven decisions.

Better shopper
insights

Utilise your Amazon Data & Analytics in a way which provides businesses with valuable insights, details of shoppers' behaviour, preferences, and purchasing habits.

Improved product
offerings

By analysing data on shopper preferences and buying patterns, businesses can identify opportunities to improve their product offerings and create more targeted marketing campaigns.

Increased
sales

Identify trends and patterns in the sales data enabling data-driven decisions to increase sales and revenue.

Competitive
advantage

Stay ahead of the competition and capitalise on emerging trends and opportunities.

How Can We Help You Sell On Amazon?

I am a new Amazon Vendor or Seller

  • I haven’t sold on Amazon yet but have an established brand or product to launch on Amazon
  • I have tried to sell on Amazon in the past but did not have enough knowledge to optimise my account
  • I am planning to launch on Amazon for the first time and need a consultancy

I am an existing Amazon Vendor or Seller

Whether you’ve been successfully selling on Amazon or are registered but need assistance optimising your account, we’ve got you covered.

How can I take my existing Amazon sales to the next level?

International Expansion

Expand your reach beyond borders and tap into new markets worldwide. Our seasoned professionals have extensive experience in navigating the complexities of international selling, ensuring a smooth and successful expansion for your business.

Targeted Optimization

We understand that optimizing your Amazon account can be a daunting task. Let our experts handle the intricacies of product listings, pricing strategies, advertising campaigns, and more. We'll fine-tune every aspect of your account to enhance visibility, increase conversions, and boost your sales.

Proven Strategies

With years of industry expertise, we have developed proven strategies to accelerate your growth on Amazon. From leveraging cutting-edge analytics to staying ahead of the latest trends, our team will implement winning tactics tailored to your business goals.

Time and Effort Savings

As a business owner, your time is valuable. By entrusting your Amazon growth to our experts, you can focus on core aspects of your business while we handle the day-to-day operations, optimization, and expansion. Sit back, relax, and watch your business flourish.

Need Help With Amazon Seller Account or Vendor Central Account?

Amazon Sales In The UK

15 million British shoppers are subscribed to Amazon Prime – find out how our London-based Amazon business can help you launch your brand on the world’s largest marketplace

Did you know that…

  • Amazon has a market share of over 30% of the United Kingdom’s e-commerce market
  • Nearly 90% of shoppers in the UK are using Amazon, with around 15 million subscribed to Prime
  • From 2019, 59% of the top UK Amazon sellers were Prime enabled sellers
Amazon Sales In The UK

Find Your Correct Category When Selling On Amazon Marketplace

Categories within Amazon marketplace help users navigate and find what they’re looking for. There are a wealth of categories and subcategories to choose from, meaning you can differentiate your product from that of your competitors, and ensure it is easily found through search.

Which Amazon category best describes your product?

Recent surveys revealed the top 10 most popular categories for Amazon sellers to list products are:

  • Homewear & Kitchen: 35%
  • Beauty & Personal Care: 26%
  • Clothing, Shoes & Jewellery: 20%
  • Toys & Games: 18%
  • Health, Household & Baby Care: 17%
  • Baby: 16%
  • Electronics: 16%
  • Sports & Outdoors: 16%
  • Pet Supplies: 13%
  • Office Supplies: 13%

 

Understanding your primary and following subcategories can enable your shoppers to easily filter and find your product. Selecting the right categories and teaming these with your eCommerce marketing strategy can boost the visibility of your products over those of your competitors.

Amazon Ecommerce Marketing Strategy

Ecommerce marketing within Amazon is an essential strategy for sellers to promote their products and increase sales on the platform. Amazon offers several marketing tools, including Sponsored Products, Sponsored Brands, and Sponsored Display Ads, which allow sellers to reach their target audience effectively. 

These tools help sellers to improve visibility for their products, boost sales, and increase shopper engagement. With Amazon’s vast shopper base, sellers can leverage data insights and analytics to understand shopper behaviour and preferences to drive better marketing campaigns. By optimising their product listings, using keywords, and advertising effectively, sellers can attract more traffic to their Amazon storefront, ultimately leading to higher conversion rates and revenue growth

What Are Sponsored Products, Brands And Display Ads?

Sponsored Products are pay-per-click ads that appear in Amazon search results and product detail pages. These ads allow sellers to promote individual products and increase their visibility among Amazon shoppers. 

Sponsored Brands are ads which showcase a brand and its products in a banner-like format. These ads often appear above search results or on the left-hand side of search results pages. 

Sponsored Display Ads can be used to target shoppers who have viewed similar products or have shown interest in the product category.

How does Amazon PPC work?

Once a budget and keywords have been set, we create ad campaigns to specifically target the people most likely to find the product useful and make a purchase. Ads have the capability to be aligned with factors such as keywords, products, interests, and demographics. 

By using Amazon’s advertising program, sellers can increase their visibility, reach a targeted audience, and drive more traffic to their product listings, ultimately leading to higher sales and revenue.

Amazon SEO Explained

Amazon SEO involves optimising product listings to increase their visibility and ranking on Amazon’s product search results pages. The goal of Amazon SEO is to ensure that potential shoppers can find your products easily when they search for relevant keywords on the marketplace.

Amazon PPC Explained

PPC or Pay-Per-Click on Amazon Marketplace is a type of advertising which is charged per click. Amazon’s PPC advertising program is called Amazon Advertising. This platform offers several advertising options, including Sponsored Products, Sponsored Brands, and Sponsored Display Ads.

What Are Amazon SEO Processes?

Keywords

Keywords

Research and implementation of relevant keywords in your product titles, descriptions, and backend search terms.

Product title

Your Amazon product listing title should be concise, descriptive, include your primary keyword and not exceed 200 characters.

Product description

Amazon product descriptions provide detailed information about the product, its features and include secondary keywords.

Images

All product images should be of high-quality, showcase the product and make it easy for shoppers to get a true understanding of the product.

Reviews

Positive reviews and ratings can improve your product's visibility on Amazon search results.

Price

Competitive pricing against competitors can help improve your product's visibility on Amazon.

Fulfilment method

Utilising Amazon's fulfilment services such as FBA (Fulfilment by Amazon) can improve your product's visibility on Amazon.

How Does Amazon SEO Work?

amazon seo

Utilising this approach to Amazon SEO, means that product listings are more likely to see success. Higher rankings puts products above competitors and enhances visibility, alongside quality content and sales performance which can influence and appease the Amazon algorithm.

Our blogs

Enhancing Your Amazon Reputation: Building High-Quality Reviews the Right Way

As an Amazon seller, building a strong reputation is essential for success. Positive reviews not only boost your credibility but also attract more customers to your products. However, it’s important to understand the risks associated with unscrupulous practices like brushing scams and the significance of obtaining high-quality reviews through ethical…

5 expert tips on how to optimise your Amazon listings

Just like Google, Amazon is like a search engine of its own, meaning that optimisation needs to be at the top of your to-do list when it comes to your product listings.  The difference between Amazon and Google, though is that bigger brands tend to do better on Google due…

5 reasons to avoid duplicate listings on Amazon

Brands may become flippant about there being duplicate listings of their products on Amazon, as long as the sales are coming in what is the harm? What these brands fail to realise the detrimental long-term effect these duplicate listings could be having on a brand unless dealt with quickly. Here…

Are you ready to supercharge your sales capability on Amazon marketplace?

Because we’re dedicated to helping you succeed on Amazon. We have the knowledge, experience, and tools to take your brand to the next level.

Contact us today to learn more about how we can help you sell your brand on Amazon and discuss how to utilise Amazon management and marketing tools for success.

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