About Arthia & Our Amazon Services

Browse our FAQs to explore answers to questions we are frequently asked. If you have a question not covered in our Amazon Services FAQs, please use the form at the bottom of this page to get in touch.

For more insights, visit our knowledge hub for tips and advice from our team of Amazon specialist consultants.

About Arthia

We are an Amazon agency consultancy that offers a range of services to help Amazon vendors and sellers optimize their performance on the platform. Their services include Amazon account management, content development, paid advertising and PPC on Amazon, SEO on Amazon, Amazon agency consultancy services, Amazon data analytics and insights, and operations and Fulfilled by Amazon.

Amazon account management involves managing and optimizing a vendor or seller’s Amazon account, including product listings, inventory management, order fulfillment, and customer service. Arthia can help vendors and sellers with all aspects of account management, from optimizing product listings and improving search rankings to managing inventory levels and ensuring prompt order fulfillment.

Paid advertising and PPC (pay-per-click) on Amazon involves running targeted ads to drive traffic and sales on the platform. Arthia can help vendors and sellers develop and implement effective paid advertising campaigns on Amazon, including keyword research, ad creation, and campaign optimization.

SEO (search engine optimization) on Amazon involves optimizing product listings and storefronts to improve visibility and search rankings on the platform. Arthia can help vendors and sellers with all aspects of Amazon SEO, including keyword research, optimizing product titles and descriptions, and ensuring that product listings are optimized for mobile devices.

Amazon agency consultancy services involve providing strategic guidance and support to vendors and sellers looking to optimize their performance on the platform. Arthia can provide expert advice and support on all aspects of Amazon account management, paid advertising, SEO, and data analytics, helping vendors and sellers achieve their goals and grow their businesses on Amazon.

Amazon data analytics and insights involve analyzing sales data, customer behavior, and other key metrics to inform business strategy and decision-making. Arthia can provide vendors and sellers with actionable insights and recommendations based on their Amazon data, helping them to optimize their performance on the platform and drive more sales.

Operations and FBA involve managing inventory, fulfilling orders, and handling customer service inquiries and issues. Arthia can help vendors and sellers manage their Amazon operations more effectively, including optimizing inventory levels, ensuring timely order fulfillment, and providing prompt customer service.

About Amazon Vendor Central & Selling On Amazon

Amazon is an online marketplace where businesses can sell their products directly to customers. Sellers and vendors can list their products on Amazon’s website, and customers can browse and purchase those products. Amazon also offers a range of additional services to help businesses manage their operations and optimize their performance on the platform.

Amazon vendor accounts are designed to be used by manufacturers or wholesalers who sell products in bulk directly to Amazon. Amazon will then resell these products to customers under their own brand name, similarly to how white label suppliers operate. 


The vendor will then receive payment for their products directly from Amazon. One element of the Amazon Vendor Account to be aware of is that vendors have less control over their product listings and pricing.


However, those with an Amazon Vendor Account benefit from having a direct relationship with Amazon and access to additional marketing and merchandising opportunities.

An Amazon seller account can be used by individuals or businesses who sell their products directly to customers on Amazon (B2C). 

With an Amazon seller account, sellers have more control over their product listings and pricing. The downside for some may be that they are responsible for fulfilling orders and providing customer service, meaning it is essential that sellers have a streamlined distribution and customer service process. 

However, sellers can choose to use Amazon’s fulfillment service, called Fulfillment by Amazon (FBA), which handles storage, shipping, and customer service for a fee.

To sell products on Amazon, you need to register as a seller or vendor and create a product listing for each item you want to sell. You’ll also need to manage inventory levels, fulfill orders, and provide customer service. You can choose to fulfill orders yourself or use Amazon’s Fulfilled by Amazon (FBA) service, which handles storage, shipping, and customer service on your behalf.

Amazon Vendor Central is a platform that allows sellers to sell their products directly to Amazon as a wholesale supplier. Vendors can create product listings, manage inventory levels, and handle invoicing and payments through the Vendor Central portal. Once a vendor sells its products to Amazon, Amazon takes ownership of the inventory and manages the fulfillment process, including shipping, customer service, and returns. Vendor Central is typically used by larger businesses with established brands and high-volume product lines.

FBA, or Fulfilled by Amazon, is a service that allows sellers and vendors to store their products in Amazon’s fulfillment centers. Amazon handles shipping, customer service, and returns on behalf of the seller or vendor, making it a convenient and efficient way to manage e-commerce operations.

To optimize your product listings on Amazon, you should focus on factors such as product titles, descriptions, images, and pricing. You should also use relevant keywords in your listings to improve search rankings and attract more customers.

Amazon SEO, or search engine optimization, involves optimizing product listings and storefronts to improve visibility and search rankings on the platform. To optimize for SEO on Amazon, you should focus on factors such as product titles, descriptions, keywords, and customer reviews.

To run paid advertising campaigns on Amazon, you can use Amazon’s Advertising Console, which allows you to create and manage campaigns using keywords, product targeting, and other targeting options. You can also work with an Amazon agency or consultancy to develop and implement effective paid advertising strategies.

To analyze your performance on Amazon and track key metrics, you can use Amazon’s Seller Central or Vendor Central dashboards, which provide insights into sales, traffic, and customer behavior. You can also use third-party tools and services to track and analyze data from Amazon, such as sales analytics, advertising analytics, and customer reviews.

ASIN stands for Amazon Standard Identification Number. This is a unique identifier that Amazon assigns to each product listed on its platform. Each ASIN is a 10-character alphanumeric code that serves as a product identifier. This is comparable to a Universal Product Code (UPC) or European Article Number (EAN).

ASINs are used to identify and track products on Amazon, and are essential for sellers to create product listings and manage inventory. Every product variation, this includes colors or sizes, will have a unique ASIN. 

Where products fall into different categories or have different features, these will have different ASINs. As a seller, ASINs can be used ASINs to optimize product listings, track inventory levels, and monitor product performance. ASINs are also used to run advertising campaigns and promotions on the Amazon platform, to enhance the visibility of the brand or product.

Breaking into a new market on Amazon can be challenging, but there are several strategies that sellers can use to increase their chances of success:

  1. Conduct Market Research: Research the target market and understand the needs, preferences, and behavior of the target audience. Use Amazon’s product research tools to identify popular products, keywords, and categories.
  2. Optimize Product Listings: Create high-quality product listings that are optimized for relevant keywords and use high-quality images and compelling product descriptions.
  3. Price Competitively: Set competitive prices that are in line with market standards and reflect the value of your products.
  4. Use Sponsored Ads: Utilize Amazon Sponsored Ads to promote your products and reach new customers in your target market.
  5. Leverage Social Media: Use social media to promote your products and engage with potential customers in your target market.
  6. Participate in Promotions: Participate in Amazon promotions such as Lightning Deals, Best Deals, or Deal of the Day to increase product visibility and sales.
  7. Offer Great Customer Service: Provide excellent customer service to build a positive reputation and encourage customer loyalty.
  8. Continuously Analyze Data: Continuously analyze your sales data and adjust your strategies as needed to improve your performance and increase your sales.

Speak to An Amazon Specialist Today

If you would like to ask a question not covered in this FAQ, or would like a personalised strategy for your Amazon account, please use the form below to get in touch with our team.

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