Menu
Arthia is an Amazon specialist agency, based in London and serving a wide range of business in North America and the US, looking to optimize their presence on the world’s largest online marketplace; Amazon and generate more sales.
We’re here to help you take your brand to the next level through optimisation of your brands amazon account, visibility within product searches and advertising capabilities.
Our team of experts knows Amazon inside and out. We stay up-to-date with the latest trends and algorithms to ensure that your brand is always at the top of the search results. We know how to optimize your product listings for maximum visibility and sales, and we have the tools to track your progress and make adjustments as needed. We understand exactly how to take both new and established brands, to market on Amazon, ensuring success both state-side and internationally.
Our team of Amazon consultants has experience tackling common challenges in penetrating and growing share in highly saturated markets, launching products, improving operations and supporting and developing in-house teams. We offer a comprehensive strategic review to identify new opportunities for growth.
As specialists in marketing your business on Amazon, we have a range of tools which enable our clients to break into untapped markets. From understanding the demographics and behaviors of these markets, we can also enable you to effectively get your brand in front of the right people and generate more sales.
Market research allows brands to identify potential new markets for the seller's products. This can then be used to analyze market trends, consumer behavior, and competitive landscape to determine the feasibility and potential of entering a new market.
Advertising is a great way to quickly create buzz around your brand or product. Our experts create and manage effective advertising campaigns on Amazon, with the aim to promote a seller's products in the new market.
Once you’ve captured your new customers, it’s important to ensure you can fulfill the order seamlessly. As your Amazon consultants, we are able to advise sellers how to manage their inventory and logistics, including warehousing, shipping, and fulfillment, to ensure a smooth and efficient operation in the new markets.
When moving into a new market, it’s important to analyze a seller's performance in that space. This way we can provide regular reports and analytics to track sales, traffic, and other key metrics, enabling us to make recommendations for continuous improvement and optimization tactics.
This process enables sellers on Amazon to localize their product listings. This includes determining the keywords to be used to optimize titles, descriptions, and images, which enables a brand to appeal to the target market. We also support our clients in navigating the local regulations and compliance requirements.
When entering new markets, businesses need to develop a localized promotional plan that takes into account the unique characteristics and preferences of the target market. This involves researching the local culture, language, and customs to develop a marketing message that resonates with the local audience.
Localized promotional planning on Amazon involves creating tailored marketing campaigns and promotions for specific regions or countries. Amazon offers a range of tools and features to help sellers target their promotions to specific markets, including language options, region-specific storefronts, and targeted advertising.
Your Amazon agency can carry out this research and then use this information to tailor their product offerings and promotional strategies to meet the needs of the local audience. This may involve translating product descriptions, using region-specific keywords in advertising, and offering promotions that are relevant to local holidays and events.
As a seller, you can also leverage Amazon’s advertising platform to target specific regions and demographics with their promotions. Amazon Seller Central Platform offers a range of advertising options, including Sponsored Products, Sponsored Brands, and Sponsored Display ads, which businesses can use to reach potential customers in specific regions or countries.
Arthia are also experts in supporting our vendors and sellers to streamline operations through Amazon Vendor Central. Optimizing our clients Amazon Vendor Central provides the ability to manage everything required to help your storefront get in front of more eyes alongside providing regular progress reports to ensure we’re meeting targets.
The difference between an Amazon vendor account and an Amazon seller account is who is responsible for selling the products on the platform.
A vendor account is typically used by manufacturers or wholesalers and enables them to sell their products in bulk directly to Amazon.
Amazon then resells these products to customers under their own brand name, with the vendor receiving payment for their products directly from Amazon.
Businesses who choose an Amazon Vendor account will benefit from having a direct relationship with Amazon, this means access to additional marketing and merchandising opportunities.
If your business is registered as a vendor, you will have less control over product listings and pricing.
A seller account is designed to be used by individuals or businesses who sell their products directly to customers on Amazon.
With an Amazon Seller account, sellers have more control over their product listings and pricing.
Those registered as an Amazon seller are responsible for fulfilling orders and providing customer service directly.
Sellers can choose to fulfill orders themselves or use Amazon’s fulfillment service, Fulfillment by Amazon (FBA), which handles storage, shipping, and customer service for a fee.
As a specialized Amazon agency, we help manage your Vendor Central or Seller account, ensuring that your products are properly listed, inventory is maintained, and orders are fulfilled on time.
We conduct industry and product specific keyword research to identify the most relevant and profitable terms for your brand.
We develop optimized copy for product titles, descriptions, and bullet points. Utilizing your target key terms, we create clear and concise information about your products.
We ensure that your product images are of a high-quality and display your products effectively
Setting competitive pricing that is in line with market standards and reflects the value of your products.
We’ll support you in monitoring customer feedback, ensure that reviews both positive and negative receive feedback and any issues are rectified quickly.
Utilizing Amazon advertising, we’ll create a promotion strategy that drives traffic to the storefront.
Following your launch, we’ll continuously analyze sales data and adjust the strategy to align with key learnings and improve performance and increase sales.
Arthia are experts in enhancing Amazon seller accounts, through careful data analysis, account health analysis, content optimization, advertising and promotion and account management consulting and training. We provide vendors with the support and tools to comply with best practices and utilize the Amazon Vendor Central to leverage increased visibility, sales and long term business sustainability.
Our Amazon Advertising and PPC services are the perfect way to drive targeted traffic to your product listings. We’ll create and manage your ad campaigns to ensure that your ads are seen by the right customers at the right time. To ensure longevity, we monitor your campaigns closely and make adjustments as needed to maximize your ROI and ensure we spend budget efficiently and effectively.
Does your brand fully utilize your advertising capabilities? Arthia can quickly and efficiently set up your advertising account, advise on spend, design and manage campaigns, optimize your ads and analyze campaign performance to enhance future activity.
We created an Amazon advertising strategy which incorporates different ad formats to determine which works most effectively for your brand and drives customer engagement. This might be through sponsored products, brands and display ads.
As your chosen Amazon marketing agency, we’ll work closely to establish brand messaging which highlights your product and USPs and utilize this to conduct keyword research, formalize a targeting approach and ensure ad bids are optimized to ensure ROI.
Do you understand and utilize your Amazon analytics and insights?
Our team can help your Amazon seller strategy through better understanding of your customer base, accurately track sales performance and optimize your product offerings based on behaviors.
These analytics provide a comprehensive view of the ad campaigns, including the number of clicks, impressions, conversions, and other key performance indicators.
They help advertisers optimize their ad campaigns by identifying which keywords, products, and targeting strategies are generating the best results. By using Amazon advertising analytics, advertisers can improve their return on investment (ROI) and maximize their advertising budget.
We make data driven decisions to optimize your Amazon ad campaigns, paying close attention to the monitoring of advertising spend, adjusting budgets to ensure maximum brand exposure in the right places, without overspending.
The benefit of choosing an external Amazon specialist is that we are always up to date on the latest advertising trends, best practices on Amazon and remain effective and competitive.
The copy, imagery and video that you utilize in your Amazon product descriptions and shop front are vital for being found by new customers and establishing trust in your brand.
Our team understands how all of these elements can be optimized for Amazon’s search algorithm and designed to drive sales. We work closely with sellers and vendors to ensure we adapt your current content to work harder and drive more conversions.
Our team of specialist content creators will optimize your Amazon seller account, developing product listings designed to align with the Amazon search algorithm, including compelling product names, titles, descriptions and ensuring the unique selling points of your products are at the forefront of youtube listings.
Making data-driven decisions for optimisation of content is also a key part of the work we carry out for our US-based Amazon sellers and vendors. All of the recommendations and changes we make to your content are based on research into keyword opportunities and a comprehensive understanding of your customers’ buying behaviors.
With around 60% of all Amazon traffic visiting on a mobile device, our Amazon marketing services also consider how we optimize your account for effective performance on phones and tablets.
We ensure a mobile-first approach through improved user experience such as easy to read and navigate content, increased visibility of products and storefront within the Amazon mobile app and improved search rankings.
Mobile first optimization offers a competitive advantage over those who do not offer a responsive and accessible user journey, resulting in increased sales for those ahead of the crowd.
Developing a pricing and promotion strategy that is aligned with your overarching vendor business goals is crucial to your success within Amazon’s marketplace.
Working with Arthia, we will conduct market analysis, delving into your competitor strategies, tracking market trends and analyzing consumer demand, which will inform your pricing strategy whilst enabling your store to remain competitive.
We also support your success on Amazon through striking a balance between promotions to drive long term loyalty within your customer base. Through carefully timed and tailored promotional codes, lightning deals and special offers, we can ensure that the right audience is reached to generate your desired results.
We also keep a close eye on the marketplace overall, making adjustments in real time when needed, tracking changes in customer demands and ensuring that your price point and promotions provide better results than competitors.
Your customer experience should demonstrate how your brand understands your customer’s particular pain points through your superior knowledge over your competitors.
Utilizing enhanced brand content (EBC) or A+ content, your Amazon storefront and product listings can build trust and encourage shoppers to confidently purchase from your business.
Reviews are critical to a successful Amazon seller or vendor account. Not only do users rely on reviews to make purchase decisions but they can also help build credibility on the Amazon platform.
Ensuring that your customer service process is flawless throughout and that you are actively collecting reviews can help to amplify the social proof associated with your brand on Amazon.
As a specialized Amazon marketing agency, we understand the intricacies of SEO in Amazon, how the search algorithm works and how this can be utilized to amplify your brand through the correct search terms and optimisation of your content.
Our Amazon SEO services are designed to help your brand stand out from the competition. We’ll begin with competitor analysis and conducting extensive keyword research to identify the most relevant and high-traffic terms for your products.
Arthia are experts in enhancing Amazon seller accounts, through careful data analysis, account health analysis, content optimization, advertising and promotion and account management consulting and training. We provide vendors with the support and tools to comply with best practices and utilize the Amazon Vendor Central to leverage increased visibility, sales and long term business sustainability.
Long tail keywords are phrases of three or more words, entered into the Amazon search bar. Although these keywords may have a lower search volume, they often are searched at a more advanced level of the marketing funnel, meaning more engaged and more primed to purchase.
For example, instead of simply searching for “shoes,” a shopper might use a long-tail keyword such as “women’s running shoes with arch support” or “men’s waterproof hiking boots.” This is a long-tail keyword, which is longer and more detailed as a search query. This helps shoppers to refine their search results and find exactly what they’re looking for on Amazon.
By optimizing your product titles and product descriptions with relevant long-tail keywords, you can increase your chances of appearing in front of shoppers who are specifically searching for products like yours.
Because we’re dedicated to helping you succeed on Amazon. We have the knowledge, experience, and tools to take your brand to the next level.
Contact us today to learn more about how we can help you sell your brand on Amazon and discuss how to utilise Amazon management and marketing tools for success.
We’ve created a range of resources for everyone to use, in order to give everyone access to top tips for supercharging your Amazon seller account. From product listings and titles to how duplicate listings can affect your account, learn with Arthia today.
One of our team will be in touch with you soon to discuss your requirements.